NICEPRICE.AE About Us


Hello this is Tina from NicePrice.AE!


NicePrice.AE was founded as a part of Atlas Works FZE in partnership with NP Elektrik, Elektronik, Saat ve Mucevherat in Turkey, to operate in the E-commerce sector.

Partnership of two experienced teams gave opportunity to introduce UAE customers to access world’s best brands with reasonable prices. Our buyers are now able to have 100% peace in mind shopping experience without hesitating about the authenticity of the items purchased.

Collaborating with authorized distributors increased UAE buyer’s shopping experience satisfaction significantly, while other major websites are constantly facing issues with fake-copy items sold by their sellers and lacking in the control of their sellers.

In the framework of these strong partnerships, Atlas Works FZE has opened the lucky address of NicePrice.AE as an E-commerce investment.

NicePrice.AE follows a customer-oriented approach, provides BRAND WARRANTY with all applicable warranty documents.

For example, if you buy a Tag Heuer watch and had any issues with the item, you will be able to visit any of the Tag Heuer stores and claim your international warranty. Therefore, this option is not possible with other websites operating in the UAE.


Our Addresses:

Jumeirah Lakes Towers, Custer P, Armada 3 Tower Dubai UAE 

Call Centre: +97144255061